Fishing for Tuna in a Lake: Persuasion in Trial

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A friend asked me, “What is your stock in trade?”

I answered, “Persuasion. Trial lawyers are merchants of persuasion.” My answer caused me to ponder a great deal on trial lawyers as “merchants of persuasion.”

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Try defining “persuasion” without using the words “persuade” or “convince?”

My Definition of “Persuasion”

I define “persuasion” as “influencing perception.” The old saw from politics, “perception is reality” applies with a double portion in trial. The way jurors perceive you or your case, is their reality. Continue reading “Fishing for Tuna in a Lake: Persuasion in Trial”